Time is running out on Canada Life’s special introductory offer

There’s less than one month left to take advantage of our special introductory offer of four free months premium* on new term 20, term 30 and term-to-age-65 products until March 19, 2021 (inclusive).

*In B.C., the offer is capped at 3 free months.

Why term life insurance?

It’s temporary coverage that lasts for a set period and, in most cases, automatically renews. Canada Life offers a choice of 10-, 20-, 30-year terms or age to 65 term products. With term life insurance, the payments you make, called premiums, are set at an initial low cost that won’t change during the length of your initial period.

View Video Transcript

Narrator: We all have someone or something worth protecting.

Description: Amira stands outside with her husband and daughter.

Narrator: A family, a home, a business.

Description: Three graphics enter frame illustrating a family of three, single-story home and small business.

Narrator: At Canada Life™, we offer term life insurance for 10, 20 or 30 years or until you turn 65.

Description: Cut to bar graph displaying age from 25 to 65. A bar for “Term 10” appears to show coverage from age 25 to 35. Bars for “Term 20” from age 25 to 45, “Term 30” from 25 to 55 and “Term 65” from 25 to 65 follow.

Narrator: An advisor can help you choose the timeframe that works for you.

Description: Amira’s hand enters frame and chooses “Term 10.”

Narrator: Figure out how much insurance you need.

Description: An outline of a circle appears to show the coverage amount. The amount increases to $650,000 as the circle fills in.

Narrator: And set up monthly or annual payments.

Description: Cut to two buttons labelled “Monthly” and “Annual.” Amira’s hand enters frame and chooses “Monthly.”

Narrator: Either way, your payments will stay the same over the entire coverage term for easy budgeting.*

Description: Cut to Amira outside, sitting on the porch of her home, looking at her phone. She receives a notification from her phone that her insurance payment has been made. A legal line appears: *Payments stay the same as long as you make required insurance payments.

Narrator: If the unexpected happens, term insurance can be used to pay debts,

Description: Cut to Amira’s hand passing an envelope to her husband.

Narrator: like a mortgage.

Description: A graphic enters the frame illustrating the cost of a single-story home.

Narrator: It can cover final expenses or help fund a child’s education.

Description: Two more graphics follow, illustrating a bill for final expenses and stack of books for child’s education.

Narrator: It can even help keep a business running.

Description: One last graphic is added to illustrate a small business.

Narrator: If your needs change, you can renew or extend your existing term coverage

Description: Cut back to bar graph displaying age. A bar for “Term 10” returns, showing coverage from age 25 to 35. “Term 20” is added to extend coverage to age 55.

Narrator: or convert it to a permanent insurance policy.

Description: The bar transforms to “Permanent,” showing coverage from age 25 to 65.

Narrator: Term life insurance helps you protect what matters most today.

Description: Amira plays with her daughter in their living room, while her husband reads a book.

Narrator: Don’t have an advisor? We can help at canadalife.com

Description: Text “Don’t have an advisor? We can help at canadalife.com” appears with Canada Life logo and legal line: Canada Life and design are trademarks of The Canada Life Assurance Company. canadalife.com 1-888-252-1847

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Which longer term life insurance option is best for you?

Term 20Term 30Term to age 65

Mortgage coverage, line of credit and other long-term debts


Want to provide protection for your children until they’re financially stable

Mortgage coverage, line of credit and other long-term debts


Want to provide protection for your children until they’re financially stable

Mortgage coverage, line of credit and other long-term debts


Want to provide protection for your children until they’re financially stable

If you want to keep your payments lower

Financial protection for your loved ones until you’re close to retirement (many young married couples)

Payments that stay the same throughout your working life

If you still have debt

Your partner relies on your income and wants to be covered near or at retirement while building a financial cushion

Coverage that lasts until you retire

Looking to retire or close to retiring in the next 20 years